Writer + Marketing Pro = College Coach

Elizabeth England, College Essay CoachFor over 10 years, I’ve been working with students on the written portion of their college and high school applications. Most recently, I’ve added college counseling to my offerings.

While there’s the nuts-and-bolts aspect of the job — drafting the Common Application Essay and college supplements, creating a realistic college list of “Reaches, Targets and Likelies,” negotiating sports recruitment offers, preparing for interviews, practicing on-the-spot writing drills, establishing a calendar of deadlines – there’s also the less tangible, but equally challenging facet which is the emotional component of working with teenagers on the brink of adulthood.

As a mother of two college graduates, I’ve experienced the application process through the lens of two very different learners. Combined, I toured nearly 70 colleges, oversaw the application process both in the public and private school sector, acted as resident college essay coach and navigated the EA, ED, ED2 and RD options. Helping my own children has helped me with a third skill set which I bring into the mix when working with students: time management and active listening.

I use the same approach when coaching high school applicants on their public school, private day school and bordering school applications. To help students shape a narrative that communicates an aspect of who they are and what’s important to them is always my goal.

In addition to my work as a College Coach, I still have a toe in the two career worlds I inhabited for 25 years: one as a writer, teacher and editor and the other as a marketing, branding and public relations executive. Both help me advise and collaborate with students and their families on the college search journey.



Elizabeth is a member of the National Association of College Admission Counseling and the New York State Association for College Admission Counseling.